“Paper-based” is not the same as “universally recyclable.”
End-of-life outcomes depend on local collection systems, the final material structure, contamination, labels and the market where the pack is used. Claims should match the evidence available for the actual product and destination.
LVTU uses careful language such as “designed for circularity” where a project is considering the full material-to-application path.
Build evidence into the project plan.
Ask early which claim will be made, which market will see it and what supporting evidence is required. This makes packaging, compliance and marketing teams work from the same brief.
A more precise statement builds more durable trust than a broad environmental promise.